Client’s brief: For the launch of IDOL campaign, Baccarose team was planning a mall activation campaign in Delhi’s premium malls. Team MSMA was briefed on this and were asked to share space options in luxurious malls of Delhi
MSMA’s response: Post receiving the brief from client, our team started checking with malls in Delhi for space availability and commercials for the activation. Since the ideation of activity was done from Lancôme, we were asked to maintain the hygiene of space as the product caters to luxury segment. Space option at Select City Walk was shortlisted for this and execution of the activity was done in shared timelines.