Client’s brief: For new product launches, L’Oreal team had planned a mall campaign targeting Mumbai, Delhi, Bangalore and Kolkata cities covering top malls in each city. Client wanted maximum reach for their products and their agency (Dentsu) assigned MSMA to share mall plan for their requirement.
MSMA’s response: Our team shared a DOOH media plan for all the cities covering top malls and suggested Dentsu to take multiple back-to-back slots to increase impressions which helped client in increased visibility and gain maximum reach at digital assets for their product launch. The campaign was executed in strict timelines and response was overwhelming.