Client’s brief: To increase the footfall of their stores, client had asked MSMA to provide a well thought media plan for malls and cinema’s which would help target footfall to their stores and generate sales. The brief was shared by client in May 2023.
MSMA’s response: Our team curated a precise mall media plan and GV distribution activity in cinemas covering stores in 20 cities across India. After 4 months of planning and media selection, the campaign started in Sep and ran for over 2 months which helped stores with increased visibility and higher footfalls during festive season.
Client’s team was delighted with their presence across malls in top 20 cities of India during the festival period.