Client’s brief: For the launch of S 23 Series, Samsung has planned an exclusive DOOH activity across top mall with multiple slots at each asset. The campaign was under pitch between several agencies and Platinum shared the brief with MSMA entrusting our expertise in mall space.
MSMA’s response: After several rounds of negotiation, our buying team did a tremendous job of working out best rates from the malls. Basis the commercials we were able to share with Platinum Outdoors, the agency was allotted maximum business in the campaign.