Client’s brief: For their upcoming launch of Jet Edition range, Tata Motors was planning an OOH activity and wanted malls to be a part of their campaign. Platinum Outdoors (OOH agency for Tata Motors) shared mall campaign brief with MSMA.
MSMA’s response: Looking at the product range, our team suggested Platinum Outdoors to include large format facades and DOOH mediums in top 10 cities which would create an impact for their campaign and would muscle the launch of Jet edition. Large format options on mall facades of more than 2500 square feet were proposed and were shortlisted in campaign. OOH campaign garnered attention and the media selection was appreciated by client.