Client’s brief: For the launch of IDOL campaign, Baccarose team was planning a mall activation campaign in Delhi’s premium malls. Team MSMA was briefed on this and were asked to share space options in luxurious malls of Delhi MSMA’s response: Post receiving the brief from client, our team started checking with malls in Delhi for space availability and commercials for the activation. Since the ideation of activity was done from Lancôme, we were asked to maintain the hygiene of […]
Client’s brief: For new product launches, L’Oreal team had planned a mall campaign targeting Mumbai, Delhi, Bangalore and Kolkata cities covering top malls in each city. Client wanted maximum reach for their products and their agency (Dentsu) assigned MSMA to share mall plan for their requirement. MSMA’s response: Our team shared a DOOH media plan for all the cities covering top malls and suggested Dentsu to take multiple back-to-back slots to increase impressions which helped client in increased visibility and […]
Client’s brief: To increase the footfall of their stores, client had asked MSMA to provide a well thought media plan for malls and cinema’s which would help target footfall to their stores and generate sales. The brief was shared by client in May 2023. MSMA’s response: Our team curated a precise mall media plan and GV distribution activity in cinemas covering stores in 20 cities across India. After 4 months of planning and media selection, the campaign started in Sep […]
Client’s brief: For their upcoming launch of Jet Edition range, Tata Motors was planning an OOH activity and wanted malls to be a part of their campaign. Platinum Outdoors (OOH agency for Tata Motors) shared mall campaign brief with MSMA. MSMA’s response: Looking at the product range, our team suggested Platinum Outdoors to include large format facades and DOOH mediums in top 10 cities which would create an impact for their campaign and would muscle the launch of Jet edition. […]
Client’s brief: For the launch of S 23 Series, Samsung has planned an exclusive DOOH activity across top mall with multiple slots at each asset. The campaign was under pitch between several agencies and Platinum shared the brief with MSMA entrusting our expertise in mall space. MSMA’s response: After several rounds of negotiation, our buying team did a tremendous job of working out best rates from the malls. Basis the commercials we were able to share with Platinum Outdoors, […]